Glossary
ASO glossary
Plain-language definitions of the App Store Optimization terms you will run into when tracking keyword rankings. New to this? Start with our guides.
Active device installs
Google Play's measured count of devices that currently have your app installed, reported daily in the Play Console statistics exports.
App Store Optimization (ASO)
The practice of improving an app's store listing and signals so it ranks higher in store search and converts more of the people who see it.
Keyword position
Where your app appears in a store search results list for a given keyword, counted from the top (position 1 is the first result).
Keyword snapshot
A saved record of the top-ranking apps for one keyword in one store, country, and language on a given day, used to reconstruct ranking history.
Organic installs
Installs that come from people finding your app in the store themselves, mainly through search, rather than from paid advertising.
Rating snapshot
A saved record of an app's average star rating and total number of ratings in one store, country, and language on a given day, used to reconstruct rating history.