Learn
App Store Optimization, explained
Practical guides on keyword rankings, ASO, and tracking your app against the competition on the App Store and Google Play. Start with the fundamentals, then go deeper.
Keyword rankings
What is keyword ranking on the App Store and Google Play?
When someone searches a term, the store returns an ordered list of apps, and where yours lands is its keyword ranking. Here is what it is, what decides the order, and how it differs on the App Store and Google Play.
Why your app's keyword position matters
Almost every organic install starts with a search. If your app is not near the top for the terms people type, it is effectively invisible. Here is why position is the metric that matters.
How often should you check your keyword rankings?
Not hourly, not monthly: once a day is the cadence that matches how rankings really move and lets you tie a change to its effect. Here is why daily, and how to read the trend without chasing noise.
AI and discovery
How AI is changing app store discovery
Google Play is putting AI at the centre of discovery. People describe a need and an assistant picks an app, so ranking for one keyword is no longer enough. Here is how to prepare.
How AI competitor analysis works: the five signals explained
The Competitive Health Score is not a black box. It is five signals, each reading a different part of your listing the way an AI would, blended into one head-to-head number. Here is what each measures and how it is scored.
ASO basics
ASO vs SEO: what is the difference?
Same goal, different arena. SEO ranks web pages in search engines; ASO ranks app listings in the stores. Here is what actually differs, from what gets indexed to the ranking signals and the conversion step.
How to choose the right keywords for your app
The best keywords are relevant, searched, and winnable all at once. Here is how to find that overlap, start from real user intent, balance broad against long-tail, and treat your list as a hypothesis you track.
Tracking and competitors
Why you should track rankings per country and language
There is no single global rank. Each country is its own storefront, and each listing language competes on its own, so a worldwide average hides where you actually win or lose. Here is why the tracking unit is store, country, and language.
How to find and monitor your app competitors
Your competitors are not who you think, they are whoever ranks next to you for your keywords. Here is how to find your real competitive set from your own search results, and what to monitor about them over time.