How We Feel
An emotional wellbeing journal
Daylio Journal - Mood Tracker
Daily Journal, Private Diary, Journal with Lock, Habits & Goals, Mental Health
Rank
5
For keyword
Rank
1
English (United States)An emotional wellbeing journal
Daily Journal, Private Diary, Journal with Lock, Habits & Goals, Mental Health
For a "mood tracker" searcher, both listings communicate a journaling app clearly, but Daylio Journal - Mood Tracker front-loads its first screenshot with "21M+ Happy Users" and a privacy shield, while How We Feel keeps its Yale-scientist credibility buried in the description and surfaces no visible trust cue. How We Feel's lifestyle check-in screenshot with "I'm feeling grateful" over real photos gives it a warmer emotional pull than Daylio's cartoon-icon feature tour.
Scanned screenshots4 a · 4 b
Only the first 4 screenshots from each side are sent to the AI. These are what users see in App Store and Google Play search results, so they carry most of the conversion weight.
App A
App B
Value Proposition
B leads"How We Feel"'s first screenshot headline "A free journal for your wellbeing" names the benefit, but omits the "mood tracker" term the searcher typed.
"Daylio Journal - Mood Tracker" pairs "Easy Journaling" with "21M+ Happy Users" on screenshot 1, and its title matches the exact search term.
Clarity
Tied"How We Feel"'s captions walk the flow: "Check in", "Spot patterns", "Learn new ways", each over a concrete UI shot of the emotion grid, calendar, and lessons.
"Daylio Journal - Mood Tracker" shows the exact steps: "Select Mood" faces, "Select Activities" icons, then a filled timeline under "Keep Track of Your Life".
Emotional Hook
A leads"How We Feel"'s second screenshot layers "I'm feeling grateful" and "accomplished" over real lifestyle photos, but the caption stays functional rather than naming an outcome.
"Daylio Journal - Mood Tracker" relies on cartoon mood faces and feature pills like "Night Brain Dump"; no image shows a user reaching a desired emotional outcome.
Trust Signals
B leads"How We Feel"'s screenshots surface no badge, number, or endorsement; its Yale and Dr Marc Brackett credibility stays in the description, invisible to a browsing user.
"Daylio Journal - Mood Tracker" shows a concrete "21M+ Happy Users" count plus a privacy shield; its "Google Editors' Choice" laurel is an unverifiable, policy-risky store-editorial claim.
Reviews for "How We Feel" are strongly positive, repeatedly praising that it is free with no ads or subscriptions and that it helps users label and understand emotions, though several reviewers note a limit of two emotions per check-in and missing custom emotions. Reviews for "Daylio Journal - Mood Tracker" praise deep customization and years of consistent daily logging with pattern tracking, while a recurring friction is the premium upsell and paywall around free use. Both apps show healthy sentiment overall, with "How We Feel" facing feature-flexibility requests and "Daylio Journal - Mood Tracker" facing pricing-expectation complaints.
App A
Pain points
Two-emotion limit per check-in
MediumAndroid missing iPhone features
MediumEmotion-grid visual glitches
LowStrengths
Fully free, no ads
HighHelps name emotions
HighTherapist-recommended
LowApp B
Pain points
Short free window then charging
MediumData loss on reinstall
LowMood average skewed low
LowStrengths
Deep customization
HighYears of daily logging
HighReveals mood patterns
MediumHow We Feel stakes a science-backed emotional-literacy position (Yale, a science-based nonprofit, find the right word), while Daylio Journal - Mood Tracker leads with effortless, keyword-broad all-in-one journaling (without having to type a single line, plus habits, goals, and named conditions). The mismatch is depth-and-credibility versus breadth-and-convenience, and only Daylio names the exact search phrase "mood tracker" in its title.
App A
Positioning
Science-backed emotional literacy
Target audience
People who want to understand and name their emotions
Value promise
Find the right word for a feeling and spot patterns over time
Tone
warm, science-led, credible
App B
Positioning
Effortless all-in-one journal
Target audience
People wanting easy daily journaling, habits, and mood logging
Value promise
Keep a private journal and track mood without typing
Tone
friendly, feature-rich, accessible
Gap
How We Feel leads with research credibility and emotional literacy (Yale, nonprofit, find the right word), while Daylio Journal - Mood Tracker leads with effortless breadth (without having to type a single line, habits, goals, mental health).
Opportunity
How We Feel can own the trustworthy, research-grounded end of the category for users who are wary of gamified mood-emoji apps and want emotional insight they can believe.
Risk
The title How We Feel and subtitle omit the exact phrase "mood tracker", so against a competitor that names the query verbatim, the listing risks lower relevance and click-through for users searching that term, blunting an otherwise strong credibility angle.
Strategic advantage
The Yale-affiliated, science-based nonprofit framing and privacy-on-device stance appeal directly to users who distrust data-hungry tracking apps and want research-grounded emotional guidance rather than streak-style gamification.
Missed opportunity
Neither listing uses its title or subtitle to own the in-the-moment angle, helping users act on a mood rather than just log it, an underserved position for people who feel stuck knowing what to do when a hard emotion hits.
App A
42
How We Feel
Behind
B wins
App B
58
Daylio Journal - Mood Tracker
Strong lead
For mood tracker, Daylio Journal - Mood Tracker holds position 1 while How We Feel sits at 5, and that gap looks defensible: only Daylio Journal - Mood Tracker names the exact query in its title and pairs it with a visible trust cue.
Why it wins
Daylio Journal - Mood Tracker owns the search phrase verbatim and front-loads an 21M+ Happy Users proof point, so its listing reads as the obvious mood tracker match, while How We Feel keeps its Yale, science-based credibility buried in the description with no surfaced trust signal.
Biggest opportunity
How We Feel's strongest hand for mood tracker is its free, no-ads, science-backed emotional-literacy angle that reviewers already praise, yet neither its title nor its short description An emotional wellbeing journal names the query at all.
Next priority
The test worth running is a Play title like How We Feel: Mood Tracker (25 chars) that captures the query while keeping the brand, since the listing currently forfeits mood tracker relevance by omitting the phrase entirely.
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