That Shopping List PRO
Create, process and share your grocery shopping lists super easy - try it out!
Shopping List: My Grocery List
Add and check off groceries right from your home screen widget. Simple, fast.
Rank
10
For keyword
Rank
2
English (United States)Create, process and share your grocery shopping lists super easy - try it out!
Add and check off groceries right from your home screen widget. Simple, fast.
That Shopping List PRO's four screenshots pair benefit captions like "Synchronization without registration." and "Quickly filled with voice input." with a categorized, quantity-aware list UI, giving it the stronger first impression. Shopping List: My Grocery List opens with a caption that only restates the title, "Shopping List", and shows a three-item checklist, though its widget screenshots communicate its one standout feature well. Neither listing shows lifestyle imagery or any visible trust cues.
Scanned screenshots4 a · 4 b
Only the first 4 screenshots from each side are sent to the AI. These are what users see in App Store and Google Play search results, so they carry most of the conversion weight.
App A
App B
Value Proposition
A leadsFirst caption "Simple, clear and smart." is adjectives only; benefits like "Quickly check that nothing is missing." arrive on screenshot 3.
First screenshot caption "Shopping List" restates the title with no benefit; "Easy to Use" on screenshot 2 adds no concrete value.
Clarity
A leadsScreenshots show category icons, quantities like "5bottles", PRIORITY/ALPHABET/CATEGORY sorting tabs, and a live voice-input panel, making the feature set immediately readable.
Captions "Widgets" and "Add items via widget" name the key feature clearly, but the three-item checklist reveals little other functionality.
Emotional Hook
TiedAll four screenshots are UI mockups on a flat purple backdrop; no shopper, family, or store scene shows the outcome being enjoyed.
Screenshots show a sparse checklist and a widget on a black home screen; captions like "Easy to Use" name no feeling or outcome.
Trust Signals
TiedNo testimonials, user counts, awards, or badges visible; "Synchronization without registration." is text-only, without a shield or lock treatment.
No testimonials, download counts, compliance badges, or press quotes appear in any of the four screenshots.
Reviews of "That Shopping List PRO" repeatedly praise shared lists between partners and family and its ease of use, while the most common complaint is ad and upgrade friction, including users who report seeing ads after paying to remove them. Reviews of "Shopping List: My Grocery List" overwhelmingly celebrate its simplicity, with the recurring criticism being feature limits such as only supporting a single list and lacking item quantities.
App A
Pain points
Ads persist after upgrade or payment
MediumSync issues and items disappearing from lists
LowFeels overly complicated for some users
LowStrengths
Shared lists with partners and family
HighEasy to use despite rich features
HighMultiple lists and supermarket-order customization
MediumApp B
Pain points
Feature limits: single list only, no quantities
MediumAds bother a subset of users
LowNo way to restore deleted items
LowStrengths
Simplicity with no extras
HighFree with minimal ads
MediumHandy home-screen widget
LowThat Shopping List PRO positions as a full-suite household tool: shared lists with no sign-up, voice entry, shortest-route guidance, prices, and recipes. Shopping List: My Grocery List stakes the opposite corner, a one-screen minimalist list whose lead feature is the home screen widget. The two stances barely overlap: one sells collaborative power for households, the other sells frictionless simplicity for solo shoppers.
App A
Positioning
Collaborative full-feature grocery suite
Target audience
Households sharing lists: families, partners, roommates, colleagues
Value promise
Work through your shopping list in record time, together
Tone
Energetic, benefit-led, feature-dense
App B
Positioning
Minimalist widget-first list
Target audience
Solo shoppers wanting a fast, simple everyday list
Value promise
Check and add items from the home screen without opening the app
Tone
Plain, calm, functional
Gap
That Shopping List PRO leads with collaborative breadth, sharing, "shortest route" guidance, recipes and prices, while Shopping List: My Grocery List leads with widget-first simplicity and a deliberately single-purpose one-screen list.
Opportunity
Because Shopping List: My Grocery List explicitly narrows itself to solo, single-screen use, the entire shared household shopping motive, families coordinating one list across devices with no sign-up, is uncontested ground That Shopping List PRO can claim outright.
Risk
The title's "PRO" suffix sits in tension with the description's "All features are fully free", and the subtitle spends characters on filler like "try it out!" instead of a differentiator; searchers wanting a quick, free list may assume a paid, complex product and install the simpler-looking rival before ever reading the description.
Strategic advantage
No-sign-up shared lists plus "shortest route" in-store guidance is a combination Shopping List: My Grocery List does not claim at all; for families and roommates who split shopping duties, that pairing turns list-keeping into coordinated faster trips, a buying motive the minimalist stance cannot serve.
Missed opportunity
Neither listing leads with budget control: That Shopping List PRO buries price tracking in a single late description line and Shopping List: My Grocery List never mentions spending, leaving the cost-conscious grocery shopper, a large segment during price-sensitive periods, unowned in this keyword space.
App A
53
That Shopping List PRO
Slight lead
A wins
App B
47
Shopping List: My Grocery List
Slight gap
Shopping List: My Grocery List holds position 2 for shopping list on the strength of a tightly focused widget-first pitch, while That Shopping List PRO sits at 10 yet takes the overall head-to-head on stronger screenshots and a broader household story. The rank gap is real, but it is not backed by a conversion or positioning advantage, which makes position 2 contestable.
Why it wins
That Shopping List PRO makes the stronger first impression on a shopping list search: its screenshots carry benefit captions like 'Synchronization without registration.' while Shopping List: My Grocery List opens with a caption that only restates the title. It also owns claims the rival never makes, no-sign-up shared lists plus 'shortest route' guidance, though reviews from paying users who still see ads are the trust leak most likely to erode that edge.
Biggest opportunity
The short description already contains 'shopping lists', so the clearest gain in the shopping list race is conversion: the copy currently spends characters on 'try it out!' instead of the no-sign-up sharing and route guidance that Shopping List: My Grocery List cannot match.
Next priority
The remaining test is whether a short description like 'Share shopping lists with family, no sign-up. Voice add + fastest store route.' (78 characters) converts more of the position-10 impressions than the current wording. Closing the rank gap for shopping list also depends on the review signal, so resolving the ad-removal purchase flow that paying users flag supports the same climb.
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