Keyboard Designer · Keyboard
Design your custom keyboard — ad-free, no data tracking, pro tools included
Typewise Custom Keyboard
Custom large keyboard with keyboard fonts & emojis for big keys & swift typing!
Rank
10
For keyword
Rank
2
English (United States)Design your custom keyboard — ad-free, no data tracking, pro tools included
Custom large keyboard with keyboard fonts & emojis for big keys & swift typing!
Typewise Custom Keyboard leads with a bold claim of being the 'next generation keyboard' and visually highlights typo reduction and swipe features, while Keyboard Designer · Keyboard focuses on deep customization and privacy but lacks a strong emotional or outcome-driven hook. Typewise Custom Keyboard also surfaces third-party press mentions in its description, but not in screenshots, while Keyboard Designer · Keyboard visually emphasizes privacy and customization in its screenshots.
Scanned screenshots4 a · 4 b
Only the first 4 screenshots from each side are sent to the AI. These are what users see in App Store and Google Play search results, so they carry most of the conversion weight.
App A
App B
Value Proposition
B leadsKeyboard Designer · Keyboard's first screenshot states 'Customize your keyboard' and 'Every key. Every function. Your style.' but lacks a bold outcome claim.
Typewise Custom Keyboard's first screenshot claims 'THE NEXT GENERATION KEYBOARD' and third screenshot promises 'World Class Autocorrection' and 'Bye-bye typos'.
Clarity
A leadsKeyboard Designer · Keyboard's screenshots show concrete UI for customizing keys, layouts, and functions, with clear captions like 'Three steps to a function'.
Typewise Custom Keyboard shows keyboard layouts and features like 'autocorrection' and 'swipe to delete', but captions are less specific about customization depth.
Emotional Hook
B leadsKeyboard Designer · Keyboard uses raw UI and feature captions; no lifestyle imagery or explicit outcome statements are present.
Typewise Custom Keyboard uses bright gradients and phrases like 'Bye-bye typos', but lacks lifestyle imagery or user-outcome scenes.
Trust Signals
TiedKeyboard Designer · Keyboard visually highlights 'Zero permissions' and 'No data. No tracking.' in screenshot 2, but lacks third-party or user endorsements.
Typewise Custom Keyboard mentions press features in the description but does not show any trust badges or endorsements in screenshots.
Keyboard Designer · Keyboard is praised for customization, with repeated mentions of being able to move keys, change layouts, and create custom keyboards. The main recurring pain points are a steep learning curve and missing convenience features like clipboard access, emoji support, and swipe typing. Typewise Custom Keyboard is praised for its hexagon layout and typing comfort, but reviews repeatedly mention paywalls/subscriptions and missing basics such as language support, clipboard access, and better autocorrect.
App A
Pain points
learning curve and confusing setup
Highmissing clipboard access
Mediummissing emoji support
LowStrengths
customization and remapping flexibility
Highmoving keys and building custom layouts
Highsupport for custom languages and symbols
MediumApp B
Pain points
subscription and paywall complaints
Highmissing language support
Highmissing clipboard and text-entry basics
MediumStrengths
hexagon layout and intuitive feel
Hightyping comfort and fewer mistakes
Mediumcustomizable gestures and layouts
MediumKeyboard Designer · Keyboard leads with full keyboard construction: free layout control, no permissions, and pro tools. Typewise Custom Keyboard leads with typing performance: fewer typos, faster typing, and a honeycomb layout. The mismatch is structural: one sells control and privacy, the other sells speed and error reduction.
App A
Positioning
Custom keyboard builder
Target audience
Users who want full layout control and privacy
Value promise
Build every key, function, and layout without tracking
Tone
technical, privacy-first
App B
Positioning
Typing performance keyboard
Target audience
Android and iPhone users who want fewer typos
Value promise
Reduce typos and type faster with custom layouts
Tone
feature-led, promotional
Gap
Keyboard Designer · Keyboard leads with configuration control and privacy, while Typewise Custom Keyboard leads with typing efficiency and typo reduction.
Opportunity
That gap lets Keyboard Designer · Keyboard own the searcher who wants a keyboard they can build, not just use, especially users comparing custom layouts, special functions, and device-local privacy.
Risk
Keyboard Designer · Keyboard’s listing is strongest on control and privacy, but the first impression is still broad enough that some searchers may not immediately see the practical payoff beyond customization. That can reduce conversion among users who want a clear outcome like faster typing or fewer mistakes before they commit.
Strategic advantage
Keyboard Designer · Keyboard can lean into the motive of power users who want exact key behavior, custom workflows, and no network access. The "every key, every layout, every function" framing is a strong edge for developers, Wear OS users, and privacy-sensitive users who reject standard keyboard constraints.
Missed opportunity
Neither listing fully owns the angle of workflow-specific keyboards for a named use case, such as coding, accessibility, or one-handed operation. That is a narrower whitespace than generic customisation and could sharpen intent for high-intent searchers.
App A
55
Keyboard Designer · Keyboard
Slight lead
A wins
App B
45
Typewise Custom Keyboard
Slight gap
For custom keyboard, Keyboard Designer · Keyboard holds the current edge at rank 10 versus Typewise Custom Keyboard at rank 2, but the race is close because the overall gap is small and each app wins different blocks. The deciding factor is fit: Keyboard Designer · Keyboard is stronger on control and trust, while Typewise Custom Keyboard is stronger on outcome-led typing performance.
Why it wins
Keyboard Designer · Keyboard has better store presence, review sentiment, and positioning around full keyboard construction, no permissions, and privacy, which makes its custom keyboard story defensible. Typewise Custom Keyboard still converts the keyword better on relevance and screenshots because it sells fewer typos and faster typing more directly.
Biggest opportunity
Keyboard Designer · Keyboard can win more custom keyboard intent by making the payoff explicit for power users, especially workflow-specific use cases like coding, accessibility, or one-handed layouts.
Next priority
Ship a tighter subtitle such as "Build every key, layout and function — no ads, no tracking" to sharpen custom keyboard intent without losing the control-and-privacy angle.
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