Stōkt Climbing
Create and share climbs on your gym or home wall, share them, log sends and more
Crimpd
Train like a pro
Rank
9
For keyword
Rank
5
English (United States)Create and share climbs on your gym or home wall, share them, log sends and more
Train like a pro
For a "climbing problems app" search, Stōkt Climbing wins relevance: the caption "CREATE PROBLEMS ON YOUR GYM'S TRAINING WALL IN SECONDS" on its third screenshot answers the query directly, while Crimpd pitches workouts and training plans instead. Crimpd counters with real climber photography across its screenshots, giving it the stronger aspirational pull. Neither listing surfaces visible trust cues, and Stōkt Climbing's second screenshot carries a fixable typo, "YOURS FRIENDS".
Scanned screenshots4 a · 4 b
Only the first 4 screenshots from each side are sent to the AI. These are what users see in App Store and Google Play search results, so they carry most of the conversion weight.
App A
App B
Value Proposition
A leadsStōkt Climbing's captions match the query verbatim: "CREATE PROBLEMS ON YOUR GYM'S TRAINING WALL IN SECONDS" and "NAME YOUR PROBLEMS, GRADE THEM" name problems explicitly.
Crimpd's "START TRAINING NOW with 200+ climbing specific workouts" is a clear pitch, but for workouts, not the climbing problems this searcher asked for.
Clarity
TiedThe hold-selection photo of a real spray wall plus the V2-V6 grade picker make creating and grading problems instantly legible.
Crimpd's timer showing "Dead Hang: 20mm Edge" with rep/set counters, plus the weekly plan tracker, show exactly how workouts run.
Emotional Hook
B leadsCaptions list capabilities, "LOG SENDS, RECORD ATTEMPTS, LIKE PROBLEMS", over UI mockups on flat spray-paint backdrops; no climber is shown experiencing a send.
Photographs of climbers mid-route inside the workout tiles and a real hangboard video still add aspiration, though captions stay feature-focused.
Trust Signals
TiedNo testimonials, download counts, awards, or endorsements are visible in any of Stōkt Climbing's four screenshots or its short description.
Coach names Tom Randall and Ollie Torr appear only in Crimpd's long description; the screenshots surface no badges, quotes, or user counts.
Recent reviews of Stōkt Climbing are dominated by reports of crashes and loading failures, alongside a recurring cluster of sign-in reports such as 'Google login doesn't work', while praise centres on how useful the app is for sharing board problems at gyms. Crimpd reviews are largely positive, repeatedly citing science-backed training content and demonstration videos, with recurring requests for more exercise customisation and mentions of features behind the subscription.
App A
Pain points
Crashes, blank screens and loading failures
HighSign-in failures with Google and Facebook
MediumHome wall pricing concerns
LowStrengths
Essential for board climbing communities
MediumResponsive wall setup service from the team
MediumSimple, approachable interface
MediumApp B
Pain points
Limited customisation of exercises and timers
MediumBroken screens and loading issues in some versions
MediumKey features behind the subscription
MediumStrengths
Science-backed climbing-specific training
HighDemonstration videos and built-in timers
MediumGenerous free tier
MediumStōkt Climbing positions itself as a community problem-setting platform: users create, share, and log user-generated boulder problems on gym and home spray walls. Crimpd positions itself as a coach-led training system, selling structured workouts from named coaches Tom Randall and Ollie Torr to the self-coached climber. For a searcher typing "climbing problems app", Stōkt Climbing is the literal match (problems to climb), while Crimpd answers an adjacent intent (training to climb better), so the two stances barely overlap.
App A
Positioning
Community spray wall problem platform
Target audience
Gym and home spray wall climbers who set and share
Value promise
Create, share, and log boulder problems with your climbing community
Tone
Casual, community-driven, feature-walkthrough style
App B
Positioning
Coach-designed climbing training program
Target audience
Self-coached climbers seeking structured off-wall training
Value promise
Improve endurance, strength, and power with workouts from professional coaches
Tone
Professional, authority-led, benefit-structured
Gap
Stōkt Climbing leads with user-generated problems and community ("all about spray wall climbing"), while Crimpd leads with expert authority and structured training ("Train like a pro"), leaving the two apps competing for the same searcher with almost no positional overlap.
Opportunity
The searcher behind "climbing problems app" wants problems to climb, not workout plans, and only Stōkt Climbing delivers that, yet the word "problems" never appears in its title or short description, so the exact-intent match is left implicit.
Risk
Stōkt Climbing's title carries no category angle beyond the word Climbing, and its short description spends scarce characters repeating "share" twice and closing with "and more"; in a results list next to sharper listings, the spray wall differentiator can be missed entirely, costing taps from the very searchers it best serves.
Strategic advantage
Stōkt Climbing owns a network effect Crimpd cannot claim: fresh problems set by your own gym's community, plus comments for beta and grade consensus across Hueco, Font, and DanKyu, which is the core buying motive for gym regulars and home wall owners who run out of things to climb.
Missed opportunity
Neither listing ties climbing problems to measurable progression: Crimpd promises training inputs and Stōkt Climbing promises logging and charts, but no one claims an outcome like breaking into your next grade, an angle that would resonate with plateaued intermediate climbers.
App A
47
Stōkt Climbing
Slight gap
B wins
App B
53
Crimpd
Slight lead
Crimpd holds rank 5 for climbing problems app on the strength of trusted, science-backed training reviews and a fuller store presence, even though Stōkt Climbing is the more literal answer to the query. Stōkt Climbing sits at rank 9 with the sharper keyword fit, but a review stream dominated by crashes and sign-in failures keeps that relevance edge from converting.
Why it wins
Crimpd's advantage is user trust: recent reviews repeatedly praise its coach-led 'Train like a pro' training content, while Stōkt Climbing's are dominated by crash reports and 'Google login doesn't work' complaints. That reliability gap, plus stronger deterministic listing facts, outweighs Stōkt Climbing's clearly superior keyword relevance for this search.
Biggest opportunity
Stōkt Climbing is the only listing actually selling problems to climb, so testing a short description that says the word, like 'Spray wall climbing problems: set, share, and log sends at your gym or home wall' (80 characters), would claim the climbing problems app intent that Crimpd's training-focused pitch leaves wide open.
Next priority
Resolve the Android crashes, blank wall images, and Google sign-in failures before touching the listing, since these complaints dominate recent one-star reviews and undercut every tap won from climbing problems app searchers. Until reliability recovers, Stōkt Climbing's network effect of fresh gym-community problems cannot translate into rank against Crimpd.
Run your own comparison
Compare more apps, in any market or language.
See AI recommendations on how to beat your competitor.
Track keyword rankings across every store and locale. Free to start.
Try AppTracker free
